At Cummins, our mission is to improve lives by powering a more prosperous world. In 1963, we took a bold step toward that vision by partnering with legendary designer Paul Rand to reimagine our brand identity. The result was more than a logo — it was a symbol of strength, innovation, and reliability. This iconic design helped modernize our image and laid the foundation for global brand recognition that has connected us across industries and continents for over 60 years.