Designing legacy:

The story behind the Cummins x Design Series

At Cummins, our mission is to improve lives by powering a more prosperous world. In 1963, we took a bold step toward that vision by partnering with legendary designer Paul Rand to reimagine our brand identity. The result was more than a logo — it was a symbol of strength, innovation, and reliability. This iconic design helped modernize our image and laid the foundation for global brand recognition that has connected us across industries and continents for over 60 years.

That spirit of collaboration and

forward-thinking design lives on

in the Cummins x Design Series

Inspired by Rand's timeless creativity, this collection honors our shared legacy while looking to the future.
Each piece is a reflection of the values that have always defined Cummins - innovation, strength,
and purposeful design - brought to life in a new, modern form.

Explore the collection

Timeless design, modern spirit.

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